Complete website copy: homepage, services, about, and contact. All pages written together so the voice is consistent and each page does its specific job.
Website copy fails when each page is treated as a separate project. The homepage says one thing. The services page says something slightly different. The about page uses a completely different tone. The result is a website that does not feel like one business.
This package treats the website as a single, connected communication. The homepage creates the frame. The services pages fill it with specifics. The about page adds the layer of trust. The contact page converts. Each page is written knowing what the others say, so the transitions between pages feel intentional rather than jarring.
The scope covers a standard business website: homepage, services overview, individual service descriptions, about page, and contact. Additional pages (blog page, portfolio page, pricing page) are available at a per-page rate. The brief covers the business, the audience, the competitive context, and the tone. All copy is delivered with meta titles and descriptions included.
The website copy package is the most thorough brief in the studio. Before any copy is written, the brief requires a clear picture of: who the business serves, what problem it solves, how it differs from alternatives, the most common objections, and the visitor journey from arrival to enquiry. That investment in the brief is why the copy lands.
Price shown is the starting price. Confirmed in writing before work begins. Italian IVA (22%) not included.