Caption packs, bio rewrites, and content series for Instagram, Facebook, LinkedIn, and X. Written for the platform and for the audience, not for a content calendar.
Social media copy that works reads like it was written for a person, not for a platform. The captions that perform well on Instagram are not the ones with 15 hashtags. They are the ones that begin with something that earns the next line. The captions that work on LinkedIn are not the ones with fake cliffhangers and three-word paragraphs. They are the ones that make a specific, useful observation.
Different platforms have different writing conventions, and copy that ignores those conventions performs poorly regardless of how strong the underlying idea is. The packs produced here are platform-specific. An Instagram pack does not look like a LinkedIn pack. The voice, the structure, the rhythm, and the CTA placement are all adapted.
The brief covers: the platform, the audience, the account goals, the content mix (educational, promotional, personal, community), and three to five topics the brand wants to own. The captions are written from those inputs. The content angle document defines the posting perspective: what the brand talks about and what angle it consistently takes on those topics.
Ongoing monthly caption packs are available as a retainer. The first month includes the full onboarding process: brief, content angle document, and bio rewrite. Subsequent months use the established angle and voice, making them faster and more consistent.
Price shown is the starting price. Confirmed in writing before work begins. Italian IVA (22%) not included.