Ad copy for Meta, Google, and LinkedIn campaigns. Headline sets, body copy, and CTA variants. Written for the platform and the audience, with testing in mind.
Ad copy operates in a different environment from any other type of copy. The reader did not come looking for it. They are in the middle of something else. The ad has a fraction of a second to earn attention before the scroll continues. That constraint changes almost everything about how the writing works.
The approach here varies by platform. Meta ad copy operates in the feed where the visual usually stops the scroll and the copy provides the context and motivation. Google ad copy works in a different reading mode: the reader searched for something, which means intent is already established, and the copy needs to be the most specific and credible answer available. LinkedIn ad copy works in a professional context where claims need to be earned quickly.
The campaign brief covers: the platform, the audience segment, the offer, the competitive set, and what has been tested before. Five ads per campaign gives enough creative range for meaningful A/B testing without producing so many variations that they split performance too thin. The creative brief notes for the design team translate the copy intent into visual direction.
Landing page alignment is included as a note in all ad campaign projects. An ad copy project that does not connect to the landing page is incomplete. The copy direction for the landing page (or a review of the existing one) is provided alongside the ad copy.
Price shown is the starting price. Confirmed in writing before work begins. Italian IVA (22%) not included.