Scope
5-email welcome sequence from scratch. Brief covered audience (new subscribers from paid acquisition), primary action (first course module), and tone (encouraging without being pushy).
Outcome
Open rate on email 1: 68%. By email 5, 71% of openers had taken the primary desired action. Sequence remains live 14 months after delivery.
Scope
Full rewrite of a EUR 997 programme sales page. Existing page converting at 0.9% from cold paid traffic. Audit completed first. Objection-handling restructured. New headline suite tested.
Outcome
Conversion rate increased from 0.9% to 3.1% with the same ad creative and traffic volume.
Scope
5 Meta ad variants for a cold audience campaign. Audience: Italian women 30-55 interested in wellness. Platform: Facebook and Instagram feed. Creative direction notes included.
Outcome
Top-performing variant achieved 3.2% CTR against an account baseline of 1.1%.
Scope
Full audit of 24 existing blog posts. Audience gap analysis. 6-month content plan with 3 topic clusters. Content brief template for internal team use.
Outcome
First 3 posts from new strategy generated more inbound enquiries than previous 24 posts combined.
Scope
Full website copy package: homepage, services overview, individual service descriptions, about page, contact. Brief took 35 minutes to complete. Meta titles and descriptions included.
Outcome
Three inbound enquiries within 60 days of launch cited specific page copy as the reason they felt confident enough to reach out.
