5–7 business days

Content Strategy & Audit

A structured audit of your existing content and a clear strategy for what to create, cut, or improve. The document that makes all future content work harder.

Get a fixed quote → See all pricing

What this covers.

Most businesses produce content without a strategy. They post because they know they should post, write because they know they should write, and publish because they know publishing is expected. The content accumulates without compounding. It does not build an audience. It does not generate enquiries. It fills a calendar.

A content strategy audit starts by reviewing what already exists. Most businesses have more content than they realize and have not extracted the full value from any of it. The audit identifies: what is working and why, what is underperforming and why, what is missing, and what should be removed. Those four findings shape the strategy.

The output is not a spreadsheet of tasks. It is a clear positioning document: what this business talks about, from what angle, for which audience, and why. That document becomes the brief for every piece of content that follows. It is the thing that makes a content team consistent without constant oversight.

The 6-month content plan is built from the positioning document. It is not a list of topics. It is a structured plan of content clusters: a primary topic, the supporting pieces around it, and the distribution logic. The plan is designed to compound: each cluster reinforces the previous one and builds toward a clear audience positioning.

Results

A professional services firm used a content strategy audit before resuming their blog after a 12-month gap. The first 3 posts from the new strategy generated more inbound enquiries than the previous 24 posts combined.
A B2B SaaS company used the audit to identify 14 underperforming posts that were repurposed into 4 cornerstone pieces. Organic traffic to the repurposed content increased measurably in the quarter after publication.

What is included

Every project includes
Full audit of existing content (up to 30 assets)
Audience and message gap analysis
Content angle and positioning document
6-month content plan (with topic clusters)
Content brief template (for internal or freelance use)
Priority recommendations document

Questions about this service

Up to 30 existing content assets: blog posts, social posts, newsletters, landing pages, or a combination. If you have fewer, all existing assets are covered. If you have more, the 30 highest-priority pieces are selected based on the brief.
Yes. The strategy document and content brief template are designed for exactly that use. The template is a repeatable format your team or any freelancer can use to produce content consistent with the strategy.
Starting from
€389.20
5–7 business days — from per audit
Start with this service → Ask a question first
Included in every project
Full audit of existing content (up to 30 assets)
Audience and message gap analysis
Content angle and positioning document
6-month content plan (with topic clusters)
Content brief template (for internal or freelance use)
Priority recommendations document
Pricing note

Price shown is the starting price. Confirmed in writing before work begins. Italian IVA (22%) not included.

Start your project.

Fixed quote within one business day.

Get a fixed quote →