3–4 business days

Email Copy & Sequences

Email sequences, newsletters, and automation flows that readers actually open and act on. Written from the audience up, not the product down.

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What this covers.

Most email copy fails for the same reason most marketing fails: it starts with the product, not the person reading. The subject line is about the thing being sold. The body is a list of features. The call to action is a generic button that says "buy now." None of it gives the reader a reason to care.

Email written from the audience up looks completely different. The subject line is about a problem or a moment the reader recognizes. The body creates context before it makes a claim. The CTA gives the reader a specific, motivated reason to click, not a generic instruction. That difference shows in open rates, click rates, and ultimately in conversions.

The welcome sequence is the most valuable email project for most businesses. First impressions compound. A reader who receives a strong welcome sequence has a completely different relationship with the brand than one who receives a generic confirmation email followed by a product push. The sequence covers: who this is from, why they should care, what they can expect, and what the reader should do first.

Working from Marano di Napoli in the Campania region, the studio has completed email projects for coaches, SaaS companies, e-commerce brands, and professional services. The channel and the audience change. The structural principles do not.

Results

A 5-email welcome sequence was written for an online education platform. Open rate on email 1 was 68%. By email 5, 71% of openers had taken the primary desired action.
A re-engagement sequence for an e-commerce brand (3 emails) recovered 12% of lapsed subscribers during the send window, against an industry benchmark of 3-5%.

What is included

Every project includes
Welcome or onboarding sequence (5 emails)
Subject line variants (3 per email)
Preview text for all emails
A/B test copy variants for email 1
Tone calibration from existing communications
1 revision round

Questions about this service

The copy is written in a format that works in any platform: Mailchimp, Klaviyo, ActiveCampaign, ConvertKit, Brevo, or plain HTML email. Platform-specific formatting notes are included on request.
Yes. Italian-language email copy is available at the same rate. Specify the language in the brief.
Starting from
€243.70
3–4 business days — from per project
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Included in every project
Welcome or onboarding sequence (5 emails)
Subject line variants (3 per email)
Preview text for all emails
A/B test copy variants for email 1
Tone calibration from existing communications
1 revision round
Pricing note

Price shown is the starting price. Confirmed in writing before work begins. Italian IVA (22%) not included.

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